quip Ultra

Ultra represents the pinnacle of quip’s hardware presence in the oral care space. Taking big swings on all fronts, Ultra delivers a completely new refill system that reduces plastic waste by up to 80%, a human centric approach to power control & a thoughtful set core improvements to the electric toothbrush space.

Led design, development and partnership with vendor.
Collaboration with internal mechanical & electrical engineering teams to develop each custom element.
Collaboration with external agencies to develop companion app & digital experiences on product
Full DFM analysis, refinement through on-site development & commercialization of product with vendor

Only remove whats necessary.

It starts with the pod

The brush pod is central to unlocking the experience wins of Ultra but also represented the highest risk on the product. Through countless iterations we developed a two-stage locking approach balancing safety & security.

Soft surfaces

The unibody silicone design serves both a mechanical purpose as well as its user centric benefit. The silicone body allows the neck to flex without gaps while the soft surfaces eliminate the buzzing feeling when you accidentally touch the brush head to the teeth.

Adjust power like volume.

App based control

I worked closely with our EE teams as well as external partners to develop the on board firmware and app experience to allow new experiences and for the product to grow over time.

Full color range

When developing the CMF for the product I focused around centering the product in the lifestyle space. This strategy was intended to stand out amongst the clinical stance other brands take in this space.